Jour du Macaron

Macarons at Patisserie La Bamboche - so pretty, so scrumptious

I had an email from Marc Thuet the other day reminding that tomorrow – Tuesday March 20th – is Macaron Day! In Paris, New York and in Toronto, this is the day when fabulous French patissiers and their brilliant rivals try to out-macaron one another, when customers can score free macarons and when people who buy macarons will be actively supporting a very worthwhile cause – the Red Door Family Shelter (


But don’t just take my word for it. Here is the press release with all the details:

Five years ago, when Michel Firanski introduced French macarons to his lineup of fine patisserie, the owner of La Bamboche located in mid-town Toronto remembers very few people knew what they were – often confusing the French macaron with the sweet, coconut based macaroon. Fast forward to today and the organizer of Toronto’s first city-wide Macaron Day will tell you that there is an absolute frenzy taking place among aficionados in anticipation of Macaron Day TO taking place on Tuesday March 20th, 2012. “Enthusiasts have been contacting me since we announced Macaron Day – some are even taking the day off work or renting cars, in order to visit all 18 locations.” said Firanski.

Coinciding with Macaron Day taking place in Paris, NYC and other cities, Macaron Day in Toronto celebrates the delicate macaron confection in support of a local charity. On Tuesday, March 20th, 2012, eighteen participating patisseries across Toronto will come together to offer one free macaron to customers who mention they are celebrating Macaron Day TO (with quantities limited by location). And, 25 percent of all additional macarons purchased on this day will be donated to the Red Door Family Shelter

The pride of France, the elegant macaron is made of two round meringue based cookie shells, held together by a soft filling, such as buttercream or ganache. Very fine almond powder, egg whites and sugar are combined with mastery, to create an initial crisp and airy experience, leading into the macaron’s filling – featuring whatever humble or exotic flavour can be imagined by the inspired pastry chef.

French chef Marc Thuet started making macarons in France 30 years ago and now offers them at his Petite Thuet locations in Toronto. “Over the years, I’ve tasted many macarons across France and the quality of the macarons prepared in Toronto is as good – if not better than any I have experienced.” said Thuet. “It’s great to see this kind of collaboration taking place among our talented Toronto based pastry chefs, not only for the love of macarons, but for a great cause.”

For further information, please contact: Michel Firanski 416-464-1587 or visit .

Participants in Toronto’s first city-wide Macaron Day TO, 2012 include:

La Bamboche 4 Manor Road East 416-481-6735 and 1712 Avenue Road 416-224-5595

Petite Thuet 1162 Yonge Street 416-924-2777 and 1 King Street West 416-867-7977

Patisserie La Cigogne 1626 Bayview Ave 416-487-1234 and 1419 Danforth Ave 416-466-2345

Butter Avenue 3467 Yonge Street 647-341-8686

J’adore Cakes Co. 3308 Danforth Avenue 416-691-4554

Rahier Patisserie 1586 Bayview Avenue 416-482-0917

Patachou 1120 Yonge Street 416-927-1105 and 835 St. Clair Ave West 416-782-0122

Moroco Chocolat 99 Yorkville Avenue 416-961-2202

Bobbette & Belle 1121 Queen Street East 416-466-8800

Ma Maison 4243 Dundas Street West 416-236-2234

Ruelo Patisserie 4-6 Erskine Avenue 416-486-1800

Cake Opera Co. 1136 Eglinton Avenue West 647-347-2626

Daniel et Daniel 248 Carlton Street 416-968-9275

The Sweet Escape 55 Mill St. Building 47, Suite 102 416-214-2253

Julio Bonilla 623 Mount Pleasant Road 647-716-3749

Frangipane Patisserie 215 Madison Ave 416-926-0303

Patisserie 27 401 Jane Street 416-762-2103

The Wedding Cake Shop 859 College Street 416-916-2253

  1. It was an extremely disappointing experience for Macaron Day TO at Petite Thuet. The gentleman manning the macaron counter made it sound like customers who were asking about the event (and the promise of a free macaron) as cheapskates. While it was not published anywhere, I later found out that these were given out only between the time of 10am and 12pm. The staff proceeded to say that, “we can’t possibly give out free macarons the whole day because it’s for charity.”

    It is exactly why it is for charity that’s why merchants should honour their word, and do so freely without strings attached.

    My children and I did not get any free macarons, but we did purchase a box as planned. But it was a very bitter feeling overall.

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